MAN inmotion takes gold
MAN Truck & Bus customer magazine distinguished with first prize in the category B2B – Trucking/Transportation at the international Mercury Awards
The magazine for truck customers, inmotion, takes top honours at the inter-national Mercury Awards in New York in the category B2B – Trucking/Transportation. The international customer magazine from MAN Truck & Bus appears in over 80 countries with a print run of around 160,000 copies per issue. There are 25 national versions of the magazine in 16 languages, with the contents adapted individually to each country.
"At MAN, the focus is on the customer, who expects top products of the highest quality," explains Joachim Kelz, Publication Manager, Customer Magazines at MAN Truck & Bus. "This is what we consistently continue doing with our customer magazine. I'm proud because the award is impressive confirmation of that."
The magazine deals with topics ranging from reports on transport and mobility to the presentation of new products and technologies to international doc-umentations, as well as tips and tricks from professionals for professionals. Its readers are transport operators, drivers and everyone who wants objective, substantiated and entertaining information about MAN. Since the beginning of this year, the magazine has also been available online at www.man-inmotion.com. The Web presence complements the magazine with current contributions and videos on technology and products and it integrates MAN's social media channels.
The Mercury Awards are numbered amongst the world's most important dis-tinctions for Corporate Publishing. Around one thousand magazines compete every year. Contributions are evaluated by over a hundred international experts from the fields of design, marketing and corporate communication. The panel assesses submissions on the basis of how effectively and creatively they impart their contents to their respective target groups, amongst other criteria.
MAN Truck & Bus produces the magazine together with the Munich corporate publishing agency, Journal International.