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Strong performance from MAN at IAA 2018

With numerous highlights in electromobility, automation and digital innovation as well as extraordinarily high demand for trucks, buses and vans, MAN Truck & Bus scored one of its best IAA Commercial Vehicles trade fair appearances of all time. As per the MAN motto, “Simplifying business”, making its customers’ jobs easier was the central maxim at the heart of it all.

The electric version of the MAN Lion's City and the new E18 gas engine premiered in the IAA

  • The electric version of the MAN Lion's City and the new E18 gas engine celebrated their premiere in the bus segment
  • The jury of International Truck of the Year awarded MAN the Truck Innovation Award 2018 for its autonomous construction site safety vehicle, aFAS
  • During the 10-day IAA, MAN celebrated record trade fair sales of more than 9,000 trucks, buses and vans in total

At IAA 2018, the MAN lion roared its loudest in the proverbial sense. With the world première of its fully electric vehicles, MAN is setting new standards in safety, ergonomics and environmentally friendly transportation. Also, among the highlights was the large eTGM, which is designed for 26 tons gross weight and has been used by nine Austrian companies from the Council for Sustainable Logistics since early September.

In the bus segment, MAN provided an outlook on fully electric passenger transport in cities with the Lion’s City, and presented its first E18 natural gas engine as a world first, a further step forward in MAN's decades of expertise in natural-gas-powered city buses.

With new MAN Digital Services, MAN also demonstrated how digital added value services for trucks and truck fleets will make fleet operators’ jobs easier in future, and presented its practical projects in the field of autonomous driving with its platooning collaboration with DB Schenker and the autonomous construction site safety vehicle, aFAS.

The latter, which was developed in collaboration with Hessen Mobil and other research and development partners, impressed the jury of International Truck of the Year so much with its increased safety for workers on motorway construction sites, that it was awarded the Truck Innovation Award, which was presented for the first time this year at IAA.

The standard products with the Büssing lion and the NEOPLAN logo too gave a strong trade fair performance thanks to their proven strength, robustness and uncompromising customer orientation.

In the course of the ten visitor days at IAA, a record-breaking 9,000 vehicle sales were booked – mostly combined with financing and after sales services from MAN’s extensive service portfolio.

The delegation from Malaysia who attended the IAA together with MAN Malaysia include representatives from LTS Logistics Sdn Bhd, Nittsu Transport Sdn Bhd, Seri Harmoni Sdn Bhd, SCB Premier Sdn Bhd and Taipanco Sdn Bhd. Apart from IAA, they also visited MAN’s factory in Germany and The MAN Group museum in Augsburg.

Jerome Wong, General Manager Sales & Marketing of MAN Truck and Bus (M) Sdn Bhd said, “We are excited to be able to showcase new developments and innovations to our customers at the IAA. Our aim will always be on making our customers’ job easier, true to the motto “Simplifying business, while offering them low total cost of ownership”.

Visitors at the IAA 2018 commercial vehicles trade fair